Company

SpaceX

Made orbital rockets routinely reusable, cutting the cost of reaching space.

The problem

Rockets were historically discarded after a single flight, which kept the cost of reaching orbit extremely high.

SpaceX developed boosters that return, land, and fly again, and manufactured much of the vehicle in-house to control cost and iteration speed.

Reuse and vertical integration lowered launch costs and increased flight cadence.

Reusability reset expectations for the entire launch industry.